Objects, Media Technologies, Aesthetics and Politics: Material Histories and Cultural Imaginaries, India c. 1940-1960

This project, supported by ICAS:MP, speaks to issues of archiving and memorialization by developing an engagement with a novel and underexplored terrain of historical experience. This is the world of objects as they bear testimony to major transformations in energy use, environment, travel, bodily health and cleanliness, registers of everyday life. We seek to attend to this deeper register of transformation, and its political underpinnings in the work of states, business corporations, media practitioners and consumers. The project braids this exploration of new archival objects with their production, distribution and reception in aesthetic and mediatized form, and specifically through registers of publicity and advertising.