Ritika Pant

Social Media Research Workshop, August 12, 2016


As part of the third and final cycle of Sarai’s Social Media Research Fellowship, since March this year, short-term research fellows have been studying different aspects of digital and social media. On Friday, 12 August, 2016 we are organising a workshop for the fellows to present and discuss their research with a select group of discussants. Limited seats are available to take part in the workshop. To register, please fill up this…

Fans without Borders: Tracing Transnational Digital Fandom on Television


Televisual fandom is an amalgamation of multiple dimensions that include the televisual text, TV stars, corporate machineries of marketing and promotions and most importantly the fans. Fans are a significant parameter in analyzing the popularity of a television programme or a TV star; and fandom, therefore, is an important scholarly paradigm that redefines star studies on the small-screen. While the earlier forms of television-audience interactions were limited to sending letters to the broadcasters/producers, it is with the emergence of digital media, that this interaction has taken “one of the most intimate and far-reaching forms of sociability” in contemporary times…

Idiot Box to Smart TV? – Televisual Aesthetics in the Digital Realms


In 1974, when Raymond Williams was formulating the concept of “flows” in television broadcasting, he thought of them as “the defining characteristic of broadcasting, simultaneously as technology and as a cultural form” (80). Dismissing the notion of commercials as “interruptions” in between televisual content, he was, instead, mesmerized by the seamless “flow” of American TV that weaved in programmes and advertisements into a rhythmic structure. Speaking of broadcast TV, John Ellis emphasized the significance of “flow” through “segmentation” and considered it as a distinctive aesthetic form of TV programming…

Unbundling the Bundle: Distribution of Televisual Content via Broadband Services


In a stylistically treated advertisement of the Indian Premiere League (IPL) 2016, a group of youngsters in various environments like that of an office, college and home are hooked to their smartphones for latest cricket updates. The advertisement ends with the tagline “screen chhota hai toh kya hua, dil bada hai yaar” (what if the screen is small, we have a big heart). Furthermore, the tagline of IPL 2016 on hotstar is “jab jab cricket, tab tab hotstar” (Think cricket, Think hotstar). This commercial, that attempts to dismantle the television-cricket relationship and draws an association between cricket and hotstar…

Broadcast to Broadband: Televisual Experiences in the Age of the Digital


Netflix, the world’s most popular online streaming service launched in India this January elicited mixed reactions. While avid viewers of American and British TV series are thrilled by the move, cable operators and online service providers like HOOQ and Ogle anticipate tough competition. Factoring in low internet bandwidth and monthly subscription fees, the success of Netflix in India is still a fuzzy picture at the moment. In an industry that is gradually moving towards digitization, this launch is clearly a game-changer for both television broadcasters and their audiences…

Short Term Research Projects in Social Media: Selected Proposals 2016


The Sarai Programme is committed to developing a public architecture for creating knowledge and creative communities. In keeping with this commitment, we seek to develop a community of scholars, writers and practitioners who are motivated to make the materials and outcome of research available for public access and circulation, with the understanding that an imaginative… Read More