The saying, “In war, truth is the first casualty,” holds true to Kashmir. There are multiple versions of a single event and there is no absolute truth. Also, being a disputed conflict zone, there is limited space for freedom of speech and freedom to express ideas. Thus the rise of alternative media is significant. Hence, it is important to reveal the story behind its rise and the story of people who gave birth to it and what they aim. It is important to put into perspective why these activists chose this path.