In a stylistically treated advertisement of the Indian Premiere League (IPL) 2016, a group of youngsters in various environments like that of an office, college and home are hooked to their smartphones for latest cricket updates. The advertisement ends with the tagline “screen chhota hai toh kya hua, dil bada hai yaar” (what if the screen is small, we have a big heart). Furthermore, the tagline of IPL 2016 on hotstar is “jab jab cricket, tab tab hotstar” (Think cricket, Think hotstar). This commercial, that attempts to dismantle the television-cricket relationship and draws an association between cricket and hotstar…